Hola! I’m Ana María Moreno, and I’m the perfect example of someone that knew exactly what she wanted to do in life but took a different path to make all her dreams come true. Or kind of.

I’m an Industrial Designer by profession, but my curiosity took me to become an Art director by passion, and I later discovered I could be a pretty good lettering artist and illustrator. As an Industrial, I know how to prioritise users and create around their needs; as an illustrator, I’m a dreamer that doesn’t know any limits for creation. I love to draw, and I keep making mental libraries where I organise mood boards, colours, and letters. I take inspiration from places I visit, movies and series I watch, and all my doodles. 

If that hasn’t convinced you to work with me yet, you might want to check my work for Louis Vuitton, UFC, Eminem,  White Claw or Harvard BR; to name a few.  I would love to have the chance to create beautiful things for your brand. 

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