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Hola! I’m Ana María Moreno, and I’m the perfect example of someone that knew exactly what she wanted to do in life but took a different path to make all her dreams come true. Or kind of.

I’m an Industrial Designer by profession, but my curiosity took me to become a Graphic Designer by passion, and I later discovered I could be a pretty good lettering artist. As an Industrial, I know how to prioritise users and create around their needs; as a Graphic Designer, I’m a dreamer that doesn’t know any limits for creation. I love to draw, and I keep making mental libraries where I organise mood boards, colours, and letters. I take inspiration from places I visit, movies and series I watch, and all my doodles. 

If that hasn’t convinced you to work with me yet, you might want to check my work for Eminem,  FounderSix,or  Pandora; to name a few.  I would love to have the chance to create beautiful things for your brand. 


Want to see more?


Festival de diseño del Pacífico "Hablemos de lettering"  Cali, Colombia. 2022

EntreVistas 7 "Cómo ser freelance y no morir en el intento" Bellas Artes, Cali Colombia, 2021

Virt/us - "El lettering como herramienta profesional" Universidad de San Gregorio de Portoviejo y Salve Studio. Ecuador.2020


Días de Diseño "El poder del lettering" Universidad de Caldas, Colombia. 2020

Workshops/ courses

Lettering con Procreate: Domina la aplicación. Domestika, 2021

La anatomía de las letras. Universidad ICESI. Cali, Colombia, 2021

Lettering y caligrafía VI

Cali, Colombia  . 2019

Lettering y caligrafía VII

Cali, Colombia  . 2020


I've had the pleasure of working with

I got some skills!


Lettering and calligraphy


Design systems / branding


Editorial and campaigns

UX design

Soft skills

I'm like, really fast

I'm always willing and have the ability to learn 

I'm a team player

Self motivation is my mantra

I always take the initiative

Responsible to a freaky level


Adobe illustrator

Adobe Photoshop

Adobe Premiere



& can learn pretty anything when needed.

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