Hola! I’m Ana María Moreno, and I’m the perfect example of someone that knew exactly what she wanted to do in life but took a different path to make all her dreams come true. Or kind of.
I’m an Industrial Designer by profession, but my curiosity took me to become a Graphic Designer by passion, and I later discovered I could be a pretty good lettering artist. As an Industrial, I know how to prioritise users and create around their needs; as a Graphic Designer, I’m a dreamer that doesn’t know any limits for creation. I love to draw, and I keep making mental libraries where I organise mood boards, colours, and letters. I take inspiration from places I visit, movies and series I watch, and all my doodles.
If that hasn’t convinced you to work with me yet, you might want to check my work for Eminem, FounderSix,or Pandora; to name a few. I would love to have the chance to create beautiful things for your brand.
Want to see more?
Talks
Festival de diseño del Pacífico "Hablemos de lettering" Cali, Colombia. 2022
EntreVistas 7 "Cómo ser freelance y no morir en el intento" Bellas Artes, Cali Colombia, 2021
Virt/us - "El lettering como herramienta profesional" Universidad de San Gregorio de Portoviejo y Salve Studio. Ecuador.2020
Días de Diseño "El poder del lettering" Universidad de Caldas, Colombia. 2020
Workshops/ courses
Lettering con Procreate: Domina la aplicación. Domestika, 2021
La anatomía de las letras. Universidad ICESI. Cali, Colombia, 2021
Lettering y caligrafía VI
Cali, Colombia . 2019
Lettering y caligrafía VII
Cali, Colombia . 2020
I've had the pleasure of working with
I got some skills!
Design
Lettering and calligraphy
Illustrations
Design systems / branding
Packaging
Editorial and campaigns
UX design
Soft skills
I'm like, really fast
I'm always willing and have the ability to learn
I'm a team player
Self motivation is my mantra
I always take the initiative
Responsible to a freaky level
Software/tools
Adobe illustrator
Adobe Photoshop
Adobe Premiere
Procreate
Figma
& can learn pretty anything when needed.