HALFDAY
CLIENT: EARTHLING STUDIO
YEAR: 2024
Earthling Studio contacted me to develop a series of illustrations for the rebranding of Half Day Drinks.
The re branding concept:
This brand idea dovetailed perfectly with the classic taste sitting at the heart of Halfday’s product, inspired by those
brands that rose to prominence in the 90s heyday of iced teas. A liquid that is sweet and fruit-forward made relevant
for today with less sugar and prebiotics. This nostalgic taste harked back to an era of rising freedom and creativity, of
eclectic color and analogue and digital technologies colliding. This combined with the brand idea provided a rich
palette to start to build a refreshed brand identity.
The illustrations:
A wider suite of bespoke illustrations were inspired
by the ‘make a break for it’ brand idea, capturing moments of escapism like the lakeside canoe, backyard pool floatie
and the beach chairs. Vivacious patterns featuring sliced and cut versions of the hero fruits capture a maverick spirit
with a modern twist.
