ART DIRECTION +BRANDING+PACKAGING+ STICKER DESIGN
Client: Alex Hoeffel | FounderSix
3D modeling: Anderson Restrepo
ARY WORLD is a makeup brand that intends to create a ‘safe space’ for all people to buy products that are usually only targeted towards one specific gender. ARY WORLD wants to break the traditional rules down and define a new visual language that is attractive to anyone, whichever way they want to identify themselves on any given day.
Based on this information we defined the essence of the brand: Creative DIVERSITY. A brand with a non-judgmental tone, encouraging, fun, colorful, modern and, above all, inclusive.
ARY stands for Accepting the Real You.