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Client: Alex Hoeffel | FounderSix

3D modeling: Anderson Restrepo

ARY WORLD is a makeup brand that intends to create a ‘safe space’ for all people to buy products that are usually only targeted towards one specific gender. ARY WORLD wants to break the traditional rules down and define a new visual language that is attractive to anyone, whichever way they want to identify themselves on any given day.

Based on this information we defined the essence of the brand: Creative DIVERSITY. A brand with a non-judgmental tone, encouraging, fun, colorful, modern and, above all, inclusive.
ARY stands for Accepting the Real You.

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