CLIENT: Rebel Folk Hair Co.
It’s a hair salon. They wanted to build their brand to be impactful but minimal since their space is also like this; white walls, gray floors, black and white furnite, record player and plants. They also wanted the logo to age well, so they didn’t wanted to be super trendy but they still want it to feel hip at the same time.
Nothing to feminine or masculine. The challenge was basically to design a brand that feel homey but not cheap, like a cool place to hang out, but still a professional business.
And the most important thing, they wanted to build a logo just with lettering!